MY work

Browse the copy and content samples below to get a feel for my writing. After something specific or want me to demonstrate a particular style? Get in touch.

WEBSITE COPY

Product description pages, landing pages and general web copy (tap images to enlarge)

Photograph of a product webpage showcasing the instax WIDE Evo camera, with an image of the camera and a close-up of a person holding it. The webpage emphasizes the camera's creative features and includes a price of £319.99 with an 'Add to basket' bu
Product page for the instax WIDE Evo hybrid instant camera, priced at £319.99, with a yellow 'Add to basket' button and estimated delivery within 4 days. Includes product description emphasizing wide-angle lens and stylish design.
Homepage of Walnut Barn Estate featuring an indoor outdoor space with a wooden bathtub, modern furniture, and green surroundings, promoting retreats and getaways.
A webpage showcasing a luxury estate rental, featuring a wooden bathtub on a wooden deck with greenery outside, and text about holiday lets and property details.
landing page optimised web copy
Red webpage background of a photo booth company's landing page with white and purple text promoting their services and pricing.
A colorful webpage for 'Photo booths 4u' features icons and text promoting party photo booths, easy setup, and free delivery, with a section titled 'Why We're Different' explaining no police and affordable entertainment, along with a purple button fo
A webpage with a header image of an apricot tree with ripe apricots, followed by a text section titled 'Where It All Started' discussing a farm in Hutton, Somerset. The page has a green button at the bottom labeled 'About Page Copy'.
A screenshot of a website for a branding and design agency in Bristol with a blue gradient background, white text, a call-to-action button labeled "Work with us," and a phone number at the bottom.

SEO Blog Content

Search engine-optimised blog content

Top part of a webpage displaying the title 'Autumn Flavours Made for Chocolate' with a paragraph about autumn seasonal chocolate flavors. The bottom part shows a cup of hot chocolate with marshmallows, surrounded by autumn leaves and greenery on a wo
Screenshot of a blog webpage titled "From Warm Neutrals to Bold Veining: 5 Kitchen Trends Worth Following" featuring an article about kitchen design trends with an image of a modern kitchen, and a green label at the bottom that reads "Keyword Optimiz
A webpage featuring text about kitchen design trends, with a background gradient of light pastel colors, and an included image of a modern kitchen with white cabinets, a kitchen island with barstools, and pendant lighting.
A holiday-themed page with a header photo of various chocolate gift boxes, topped with a headline about luxurious chocolate gifts for Black Friday, followed by a detailed list of gift ideas and recommendations.
A webpage about designing sauce bottle labels, featuring a partially visible black and orange fireball product in the center. The page has a red 'Loyalty Points' button at the bottom left and a red additional options icon at the bottom right. The bac
Close-up of a person holding a Polaroid photo of a woman in a witch costume with a witch hat, outdoors. The webpage has a purple background with white text discussing Halloween costumes and instant cameras. There is a green highlighted section at the

CAMPAIGN CONTENT

Copy and content for targeted brand campaigns/events

copywriting sample – campaign web
Promotional email about Lowdown's 2024 skincare advent calendar featuring skincare products, with a tag indicating it is a limited edition worth £537, and text about discovering 25 days of skincare joy and product highlights.
Email promoting a skincare advent calendar, with details about contents, a chance to win prizes, and discovering 25 days of skincare products, featuring bold headline and colorful blurred background.
A blog article titled 'Thoughtful Mother’s Day Skincare Gifts For Every Kind Of Mum' with a photo of a woman and a young girl sharing a tender moment at a flower shop, holding a bouquet of flowers. The article discusses skincare gifts for moms, with
Playful campaign copy for Hotel Chocolat
Playful campaign copy for Hotel Chocolat
A screenshot of a blog post about drinking hot chocolate, with a title, date, tags, and a step-by-step instructions for making hot chocolate using a Velveeter. The background is pastel rainbow with a blurred image of a hot chocolate cup at the bottom
A blog excerpt titled "Sips to savour from morning till night" with sections about chocolate mocha latte, dunking biscuits, and chocolate baton, with a colorful, gradient background and a green highlighted keyword optimization label.
fashion campaign blog content
Screenshot of a web page featuring an article about Disney's Freaky Friday movie sequel, with a purple header, text describing the movie, and a bright green box labeled 'Campaign Blog Content' at the bottom.

Editorial/features

Editorial storytelling and feature writing for magazines and digital publications

Magazine cover featuring interior living spaces with colorful furniture and artwork, titled 'Let's Get Loud' with a subtitle about designer-approved maximalist living spaces.
A magazine or newspaper page with an article titled 'From wedding bells to peaceful escapes' about Walnut Barn Estate, a rural wedding and event venue, featuring a landscape photo with a sunset or sunrise over green fields.
Screenshot of an entertainment article about Sabrina Carpenter from a website called poptales, dated May 15, 2024, at 8:22 AM, featuring a cartoon image of Sabrina Carpenter with long blonde hair and wearing a black top, with a purple and pastel back

PRINT copy

Brand awareness copy for printed media

A marketing flyer for Sek jewelry featuring images of hand jewelry, a necklace, and rings, promoting ethical, handmade Balinese jewelry with a message about giving and fair trade.
A flyer for Sek Jewelry featuring the company logo, established in 2019, with the slogan "Rare gifts. Real impact." and website and social media handles. The flyer has a beige background with a subtle shadow and is marked as "Campaign Print Copy for

pSST… i’M CHANGING DIRECTION

I’d love to help those of you doing some good in the world! If you’re a charity, therapist or small ethical business owner in need of affordable creative support, get in touch or explore my ethical content services.