CASE STUDIES
Walnut Barn Estate | Social Media Management
Sector: Tourism/Hospitality
Walnut Barn Estate is a Somerset accommodation site offering glamping properties, traditional cottages and celebration houses to let. With a stretched team and inconsistent branding, the company weren’t quite connecting with their mixed target demographics on socials.
To fix this, they needed streamlined social media management and a fresh visual identity that could speak to everyone from young groups to wellness enthusiasts. After switching up their look and making some strategic changes to their online platforms, I doubled their organic reach and engagement, plus successfully supported their applications for local self-catering and Green Tourism awards.
Goals:
To free up the reservation manager's time for other responsibilities.
To freshen up the company's organic socials with a more modern yet playful aesthetic to represent their character and quirkiness.
To develop a warm, conversational TOV that would appeal to a wider/more diverse audience, including millennial glampers, older wellness lovers, 20-something groups, and couples after luxe, relaxing breaks.
Added more unique and trend-led content, such as inventive reels, carousels with music, stories and post highlights to help Walnut Barn stay current
Actions:
Streamlined font use to reduce busyness and inconsistency
Used local hashtags and local-themed posts to engage community and build authority in Somerset
Blended client videos and imagery with stock footage to create engaging and innovative visual narratives
Pinned posts to highlight events, deals and announcements
Regularly tagged suppliers and used location markers to widen post visibility
Carried out visual grid planning to create a cleaner, more harmonious aesthetic for new visitors
Reposted reels to TikTok for wider visibility and created a new YouTube account with bespoke graphics
Freshened up graphics, icons and relevant posts to match new website for a seamless transition
Used sporadic pops of colour within imagery to add a touch of personality and character while preserving the core brand aesthetic
Built customer loyalty by engaging with comments
Used campaign-led content around wellness and the environment to support sustainability and tourism award goals
Impact (2024-2025)
Content interactions ⬆1.8K (100%) on Instagram despite scaling back activity across multiple months to focus on website rewrite
Post reach ⬆ 7,457 (100%)
Followers ⬆ 816 (83.6%)
Helped the business achieve Gold Self-Catering Property Award for 2025
Increased engagement and interest from the Instagram wellness community, local Somerset community interest companies, and glamping enthusiasts
Helped the business move from Bronze to Silver Green Tourism Award
CLIENT COMMENTS: “Working with Maddie over the past few years has been an absolute pleasure. She has an incredible ability to capture the essence of all seven of our unique properties, showcasing each one beautifully and highlighting its individuality, which isn't an easy task. Her attention to detail is unmatched, and her creative content truly stands out. Beyond her talent, her wonderful personality shines through in everything she does. She just gets it! And that's what we love.” – Sharon Malone, Manager, Walnut Barn Estate
PHOTOBOOTHS 4U | LANDING PAGE RE-WRITE & web template mockup
Sector: Events & Entertainment
Photobooths 4U provide rentable photobooths for parties, weddings and big events. They approached me during a brand refresh, requesting fresh, all-in-one conversion-focused landing page copy designed to showcase their product offering and encourage instant quotes.
Aware of my marketing and design experience, the client also asked me to help them with strategy and design consultation, since their old website was outdated and wasn’t supporting conversions. This led to me creating a multi-page design strategy document and full-colour site mockup that was used by the web development team to create a clean and intuitive new site.
Goals:
To stand out from competitors and alleviate doubt by addressing key customer pain points
To transform the customer journey into a simple, easy-to-follow process, designed to encourage conversions
To attract a wide audience of party planners hosting weddings, birthdays, family celebrations and corporate events
To cross-sell products from the client’s sister sites
To create a clear, intuitive mockup that could be adapted by the web development team
To add character and playfulness to the copy in order to match the new brand direction
▫️ Carried out an in-depth review of the client’s existing site, assessing all elements and functions, and noting down areas for improvement.
▫️ Researched client’s key competitors, including reviews and web designs, to better understand market and potential pain points.
▫️ Put together an in-depth copy and site restructure strategy document designed to maximise conversions and simplify the customer journey. This provided reasoning for proposed copy decisions and highlighted all key pain points and solutions.
▫️ Designed streamlined upgrade and add-on options to cross-sell client’s other products and gamify booking experience.
▫️ Created a contemporary, full colour website mockup from scratch with conversion-focused suggestions and ideas.
▫️ Put together a multipage copy document that included fresh, conversational headers, tag lines, product descriptions, CTAs, microcopy and packages.
Actions:
Photobooths 4U landing page mockup
Outcomes:
A fully mapped-out conversion-focused mockup ready for the web development team, plus a comprehensive copy document that reflects the new brand direction with its fun, energetic feel.
Previous customer pain points resolved through carefully considered solutions housed within slick headers, straplines and FAQs.
New upgrade features create cross-selling opportunities and increased awareness of sister sites and other related products for hire.
In line with strategy guidance, the new testimonial section and 'from pricing' boost transparency, credibility and trust, helping to make the brand more competitive.
The client now has a sleek and modern landing page that promotes a cleaner and more intuitive user experience, reducing decision paralysis and setting them up for converson success.
SEK | EVENT FLYERS to promote conscious GIFTING
Goals:
To create professional yet ’personal’ feeling flyers that gently nudge consumers towards more conscious, feel-good gifting
To raise awareness of Sek and, in particular, the craftisans behind the jewellery/ the fair compensation they receive
To ensure all graphics and design elements feel organic and in keeping with the brand
To encourage shoppers to buy something unique/different
To support both in-person sales at the event and online purchases on Etsy
Sector: Sustainable fashion
Sek is an independent sustainable jewellery brand set up by talented solo entrepreneur Susie Sek. Susie sells beautiful, slowly made rings and necklaces crafted by local artisans in Ubud, Bali. Susie came to me wanting some simple print materials that she could use to promote her brand at a conscious gifting event in London. As a result, I designed a selection of contemporary flyers with bespoke copy that she was able to use to raise brand awareness and display on her stall.
▫️ Carried out research into Sek’s brand, values and conscious gifting audience, creating a set of loose flyer mockups to explore tone, layout and copy direction before finalising the approach.
▫️ Developed bespoke, gently persuasive copy and designed a selection of slick, print-ready flyers and brochures focused on feel-good, sustainable gifting, in line with Sek’s brand guidelines.
▫️ Thoughtfully incorporated the client’s existing brand photography, colour palette and typography, ensuring all visuals felt organic and reflective of the slow-made ethos behind the jewellery.
▫️ Structured each flyer to work in a quick-glance, in-person setting, while also subtly guiding customers towards Sek’s Etsy shop for continued engagement post-event.
Actions:
Outcomes:
Elevated Sek’s presence at the event, helping the brand to gain recognition within the conscious gifting space.
Prompted visitors at the event to engage with the story behind the jewellery and learn more about the craftisans.
Generated strong interest, with attendees taking flyers away and registering for Sek’s newsletter to stay connected post-event (subscriptions ⬆ 10%, social follows ⬆ 10).
Created a bridge between the physical stall and Sek’s online store, supporting continued brand discovery beyond the day.
CLIENT COMMENTS: “I hired Maddie to create some event flyers and brochures for my jewellery pop ups. She is a creative thinker with lots of great ideas. She was able to quickly grasp my brand tone of voice, and she has a sharp eye for crafting catchy tag lines and product descriptions. I look forward to working together again.” – Susie Sek, Founder, Sek