MY work

Browse the copy and content samples below to get a feel for my writing. After something specific or want me to demonstrate a particular style? Get in touch.

WEBSITE COPY

Product description pages, landing pages and general web copy (tap images to enlarge)

Photograph of a product webpage showcasing the instax WIDE Evo camera, with an image of the camera and a close-up of a person holding it. The webpage emphasizes the camera's creative features and includes a price of £319.99 with an 'Add to basket' bu

Product page for the instax WIDE Evo hybrid instant camera, priced at £319.99, with a yellow 'Add to basket' button and estimated delivery within 4 days. Includes product description emphasizing wide-angle lens and stylish design.

Homepage of Walnut Barn Estate featuring an indoor outdoor space with a wooden bathtub, modern furniture, and green surroundings, promoting retreats and getaways.

A webpage showcasing a luxury estate rental, featuring a wooden bathtub on a wooden deck with greenery outside, and text about holiday lets and property details.

landing page optimised web copy

Red webpage background of a photo booth company's landing page with white and purple text promoting their services and pricing.

A colorful webpage for 'Photo booths 4u' features icons and text promoting party photo booths, easy setup, and free delivery, with a section titled 'Why We're Different' explaining no police and affordable entertainment, along with a purple button fo

A webpage with a header image of an apricot tree with ripe apricots, followed by a text section titled 'Where It All Started' discussing a farm in Hutton, Somerset. The page has a green button at the bottom labeled 'About Page Copy'.

SEO Blog Content

Search engine-optimised blog content

A holiday-themed page with a header photo of various chocolate gift boxes, topped with a headline about luxurious chocolate gifts for Black Friday, followed by a detailed list of gift ideas and recommendations.

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CAMPAIGN CONTENT

Copy and content for targeted brand campaigns/events

copywriting sample – campaign web

Promotional email about Lowdown's 2024 skincare advent calendar featuring skincare products, with a tag indicating it is a limited edition worth £537, and text about discovering 25 days of skincare joy and product highlights.

Email promoting a skincare advent calendar, with details about contents, a chance to win prizes, and discovering 25 days of skincare products, featuring bold headline and colorful blurred background.

A blog article titled 'Thoughtful Mother’s Day Skincare Gifts For Every Kind Of Mum' with a photo of a woman and a young girl sharing a tender moment at a flower shop, holding a bouquet of flowers. The article discusses skincare gifts for moms, with

Playful campaign copy for Hotel Chocolat

Playful campaign copy for Hotel Chocolat

fashion campaign blog content

Editorial/features

Editorial storytelling and feature writing for magazines and digital publications

Magazine cover featuring interior living spaces with colorful furniture and artwork, titled 'Let's Get Loud' with a subtitle about designer-approved maximalist living spaces.

A magazine or newspaper page with an article titled 'From wedding bells to peaceful escapes' about Walnut Barn Estate, a rural wedding and event venue, featuring a landscape photo with a sunset or sunrise over green fields.

Screenshot of an entertainment article about Sabrina Carpenter from a website called poptales, dated May 15, 2024, at 8:22 AM, featuring a cartoon image of Sabrina Carpenter with long blonde hair and wearing a black top, with a purple and pastel back

PRINT copy

Brand awareness copy for printed media

A marketing flyer for Sek jewelry featuring images of hand jewelry, a necklace, and rings, promoting ethical, handmade Balinese jewelry with a message about giving and fair trade.