content and copywriting faqs

What's the difference between copywriting and content writing?

These days, the lines are somewhat blurred. I tend to think of it this way: content = longer-format, on the internet, not solely focused on sales and conversions. Copy = snappy, almost entirely sales focused, can be online or off.

How much do you charge for professional copywriting services?

I price my services two ways: 1. We agree on a fixed fee based on project requirements. 2. I charge per hour and track time. I am always transparent when it comes to pricing, so if you’d like a quick quote, just ask. 😊

Are your content and copywriting services only available in Bristol?

Nope. I’ve worked with clients in Australia, the Netherlands, Greece and all over the UK. If you just so happen to stumble across me and live on the other side of the world, we might be able to make something work… but let’s talk time zones first.

How long does it typically take to complete a copywriting project?

As you might expect, completion times for copywriting projects vary depending on the industry, subject, SEO needs (or lack thereof), number of words, amount of research, tone, etc. I’ve done 1,000-word pieces that have taken an hour and others that have taken five. If you prefer that I charge you an hourly rate instead of a fixed fee, I’ll always try my best to give you the most accurate estimate I can.

What information do you need from me before starting a copywriting project?

Before I begin any copywriting project, I like to find out as much as possible about who you are, what you do, what you want to achieve and how you’d like me to help you get there. This can be via video call, in person or even by email.

On the admin side of things, it’s fairly quick to get the ball rolling. First, I’ll take a few basic details from you. Then we’ll agree terms and get started.

What makes a good copywriting brief?

For me, the best copywriting briefs contain:

  • clear objectives and deliverables

  • a reference for TOV

  • project context

  • relevant examples

Briefs that are too short can add extra time, especially if I’m writing about something new and need to research or ask questions. Too long or inflexible, and it can disrupt the natural flow/evolution of the work. I always adapt to whatever I’m given, but if you can get those core ingredients in there, you’re onto a winner.

How do you maintain my brand's voice while writing copy?

As a copywriter, it’s my job to sound like you. Sometimes I’ll get an entire style guide to follow. Other times, I’ll need to figure out the best TOV to use for your brand. No guidelines in place? I can either study your existing copy and match your tone or use the references you provide.

If you need support with your brand TOV, take a look at my brand creative and strategy packages.

HOW important is SPELLING, GRAMMAR, AND PUNCTUATION in copywriting?

Spelling matters. This includes using the right words for your targeted region. Grammar and punctuation matter, too. But your brand feel comes first. These things should never interfere with style, tone and flow.

I like an Oxford comma for clarity. I enjoy the aesthetic of an em dash. But in all honesty, it’s easy to get bogged down by stuff that can actually make your writing sound clunky.

TL;DR: I may have a copy of ‘Eats, Shoots & Leaves’ on my bookshelf, but I’m not a total purist.

Will I have the opportunity to request revisions to the copy?

Absolutely. Your feedback is invaluable to me — especially in the early stages.

While my aim is always to get it right the first time, I understand that some briefs may require a bit of back and forth to refine ideas. As always, the clearer you can make the brief, the better.

I include revision terms within our contract, so you’ll know exactly where you stand.

Do you offer SEO copywriting services?

Another big, fat YES. I really enjoy SEO and keep a close eye on any new info to ensure I never miss a Google algorithm update. (If you hadn’t noticed — there are plenty of them!)

I tend to use client keyword tools to carry out any SEO work, but if you don’t have access to one, just let me know.

I HAVE A QUESTION ABOUT COPYWRITING THAT I CAN’T SEE THE ANSWER TO here. CAN I EMAIL YOU?

Please do! 😎

madeleine.zapletal@mzcopy.co.uk