founders with a cause, i see you.

A sign with bold red and pink background that reads 'BEND. LET'S LOOK OUT FOR ONE ANOTHER' with smaller text at the bottom stating 'COMMUNITY IS KINDNESS'.

Want to share ethical content that sits well with your soul? Promote your business in a kinder, more considered way with my feel good marketing services. ♥

GET ETHICAL MARKETING SUPPORT

Affordable creative content for therapists, charities, cics, social enterprises, nonprofits & ethical business OWNERS

If you’re a business or charity owner making the world a better place, I want to help you do that – affordably, and without losing what makes you, you.

how i can help you:

hands reaching forward with flower to represent sharing

Ethical ghostwriting

Ghostwriting is where your best ideas meet mine. I’ll spread your message far and wide, keeping your community in the loop with all your most important updates.

✵ Newsletters

✵ LinkedIn posts

✵ Website articles

✵ Guides & PDFs

get a quote
dark skin and light skin hands making peace symbols

Custom graphics & templates

Your brand identity shines through your creatives. Bring me in to support with bespoke graphics & templates that give your brand polish and personality.

✵ Social media carousels

✵ Bespoke reels

✵ PDF guides & posters

✵ Brand kits & logos

GET A QUOTE
A group of women doing exercise on the beach

Human-centred guides & blog content

Believe great blog content is made to be felt, not just skimmed? Whether you’re sharing therapeutic advice or tips for looking after the planet, I’ll make sure every word is worth putting into the world.

✵ SEO blog content

✵ How-to guides & blogs

✵ Thought leader articles

GET A QUOTE
Someone massaging a person's shoulder

Honest, inclusive website copy

Want a website that connects with as many people as possible? The answer lies in inclusive web copy. With me, it’s honest and action-focused at all times.

✵ Landing pages

✵ Website rewrites

✵ Homepage copy

✵ Product & service pages

GET A QUOTE

wHY WORK with me?

✓ big discounts for ethical startups, charities & holistic practitioners

Get quality copy and content that brings out the best of your business, even with a smaller budget. Explore rolling support from as little as £90 per month.

✓ feel confident about how your brand comes across

Publish polished, consistent content that signals credibility so your audience trust that what they’re seeing is the real deal.

✓ understand your audience on a deeper level

Spot customers that might have slipped through the net and explore creative ways to connect with them.

✓ ease the pressure of having to manage your own presence

Make time to do what you care about most and avoid getting sucked into metrics.

ETHICAL ADVERTISING starts with the people behind your campaigns

A woman with red hair wearing glasses on her head, smiling in a room with framed pictures on the wall.

GET ethical marketing support from someone who cares about your cause

As a creative with a drive to create from the heart, there have been plenty of times when I’ve questioned my place in the corporate world. I’ve never wanted to give up the ‘doing bit’ in order to climb the ladder (what could be better than flow state?) or cut corners for the sake of raking in a few extra quid.

Of course, everyone has to earn a living. But after long, relentless periods of corporate burnout and misalignment-induced low mood, I came to a simple realisation: I feel most fulfilled when the work is kind, the creativity is flowing and the motive isn’t solely profit.

On the same page?

Let's team up

What I won’t compromise on:

Finding joy in the work ✵ Honest communication ✵ Integrity in every decision ✵ Quality over quantity ✵ Kind collaboration ✵ Accessible pricing ✵ Respect for boundaries ✵ Commitment to learning ✵ Happy clients

  • "I would highly recommend working with Maddie. She is professional in all that she does and always delivers on time and to a high standard. She is extremely proactive and creative with suggestions and advice to support your business and is someone I value and trust. On top of that, she is so lovely to work with."

    Natalie Read – Author/Counsellor, Being Human by Natalie Read

  • "Working with Maddie over the past few years has been an absolute pleasure. She has an incredible ability to capture the essence of all seven of our unique properties — showcasing each one beautifully and highlighting its individuality, which isn’t an easy task. Her attention to detail is unmatched, and her creative content truly stands out. Beyond her talent, her wonderful personality shines through in everything she does — she just gets it! And that’s what we love."

    Sharon Malone – Manager, Walnut Barn Estate

  • “Maddie has been an absolute joy to work with throughout the campaign. She took the time to fully understand each client’s brand and tone of voice, consistently delivering flawless, high-quality content. Maddie has shown incredible flexibility and professionalism, always handling tight deadlines with ease and positivity. It’s been a pleasure collaborating with her on both a professional and personal level, and I truly hope our paths cross again in the future.”

    Bradley Burnham – Agency Manager, NMG

  • "I regularly assign work to Maddie and consistently trust her to deliver copy that meets – and often exceeds – the high standards our clients expect. Her deep understanding of SEO principles, ability to adapt to TOV guidelines, and genuine care for the quality of her work make her an invaluable partner."

    Oliver Badcock – Head of Agency, NMG

  • "Working with Madeleine has been nothing short of a delight. Not only is she an exceptional copywriter, she’s extremely responsive, flexible, and manages to deliver on the most difficult of briefs. I wholeheartedly recommend her to anyone looking for a good copywriter."

    Chaten Parmar – Creative Director, Concept Store

  • "Maddie is simply great! She gets customer needs, and the need to produce work that we are all truly passionate about. In my time working with her, nothing was ever too much to ask, and she was always refreshingly honest with her feedback, ideas and ways in which we could improve deliverables. Her content writing abilities are second to none. If you need a fantastic, honest and passionate copywriter that can also WOW your clients through her additional social media, graphic design and SEO skills, then look no further than Maddie!"

    Rich O’Brien – CEO, Flex

  • "Maddie was a pleasure to work with and highly skilled in creative writing! She created my website copy from scratch, shaping and structuring it into a captivating narrative that perfectly fit the identity of my brand."

    Lana Thew – Designer/Founder, Studio Crush

  • "I hired Maddie to create some event flyers and brochures for my jewellery pop ups. She is a creative thinker with lots of great ideas. She was able to quickly grasp my brand tone of voice, and she has a sharp eye for crafting catchy tag lines and product descriptions. I look forward to working together again."

    Susie Sek - Founder, Sek Jewellery

  • "Maddie has been producing my newsletter copy and product descriptions for a while now, and I wouldn't trust anyone else. She is incredibly careful, creative and conscientious in her approach to writing, and is an absolute joy to work with."

    Pat E – Owner, RBG Clothing

  • "I have loved every moment of working alongside Maddie. She is a true professional that works incredibly hard and produces thought provoking, extremely well researched content for an array of channels."

    Astra Baker – CMO, Newicon

ACT in the real interests of your audience

*BUY BUY BUY*

TIME for connection & community

INTO kindness towards customers

LOCAL before you buy global

LESS, better (quality counts)

*invest in*

CARE for people and the planet

BETTER MENTAL HEALTH for everyone

HUMAN SKILLS (less of the ‘bot can do it better/faster’ mentality)

INCLUSION and belonging

More of this, please…

An image of Earth from space with a quote: 'What the world needs now is more kindness and love.'
A motivational poster with a background of a tree canopy and sunlight. It features a pink header with bold black and white text saying "Find FREEDOM from overthinking." Three speech bubbles contain encouraging messages about freeing oneself from ince
A person receiving a neck and shoulder massage from a healthcare professional in a clinical setting.
Close-up of a bird, possibly an emu, with a blurred background of a wooden building and a swan in the distance, promoting nature-led sustainable holidays at Walnut Barn Estate.
Inspirational quote: Overcoming difficulty, a kind approach, on a blue water background with sunlight reflections.
Sunset or sunrise over a field of wildflowers with a reminder message overlay.
A promotional webpage with a background image of a hammock tied between trees in a forest, and text that says, 'Find your place in nature' with a button that says, 'Explore our retreats.' Below, there are images of a woman standing on a lake at sunri
A promotional image for Sek Jewelry featuring close-up photos of hands wearing ethically made, handcrafted jewelry with colorful stones, accompanied by text about the brand's mission and website.

say hello 👋

Introduce yourself and start the conversation.

Spill your dreams, passions, ideas and ambitions. I’d love to help in any way I can.

Frequently Asked Questions

  • Ethical marketing means committing to fair, honest promotional practices and doing right by the people you serve. It’s about steering clear of misleading claims, avoiding manipulative tactics and being transparent about what it is you’re promoting. To understand whether or not you’re marketing ethically, you can start by asking yourself: Am I hiding anything from my clients/customers/supporters? Am I providing genuine value? Am I putting profit above all else? How much attention do I pay to the impact of my supply chain? These sorts of questions can help you to uncover the real-world effects of your marketing choices.

  • Ethical marketing matters because whenever other human beings are involved in your work, you have a responsibility to treat them with respect. When that respect shows in your messaging, your pricing, your sales process and your customer care, it builds trust. Trust naturally brings people back.

  • My monthly content packages start at £270 per month – I like to keep my pricing as fair and accessible as possible. If you’re limited in terms of budget or there’s a smaller monthly job you’d like me to tackle, don’t hesitate to reach out. There’s definitely some wiggle room for the right kinds of work.

  • There are so many different ways to market ethically. Examples include: prioritising real needs rather than creating false ones, mapping the customer journey from an empathetic and helpful perspective, being transparent about limitations so people can make informed decisions, using inclusive language that doesn’t alienate or stereotype, and communicating clearly at every stage so people always know what to expect.

  • Working with an ethical content specialist means you’re in control of the content you share and can be confident you’re not using manipulative or misleading tactics. If you’re an ethical business owner or charity, this is best way to create transparency and trust for clients and customers.

  • Yes – it’s very likely. People are becoming much more aware of manipulative tactics like overly exaggerated claims or fake urgency. You tend to find that the more unethical the content is, the more it feels more pushy and sales-focused. Audiences can usually pick up on that.