MY work

Browse the copy and content samples below to get a feel for my writing. If you’re after something specific or want me to demonstrate a particular style, email me: madeleine.zapletal@gmail.com

  • A webpage advertising the Instax WIDE Evo camera. The page describes the camera's instant photo technology, design features, and specifications.
  • A mother and daughter smiling at each other while holding a bouquet of flowers in a flower shop with colorful flowers around. Blog text underneath.
  • Screenshot of an article about sabrina carpenter with cartoon header image
  • A digital flyer promoting Disney's movie Freaky Friday and InstaX mini 12 inch instant camera, with text about costume swaps, movie-themed frames, and in-person activation.
  • copywriting portfolio sample interior design blog content optimised
  • kitchen trends blog with image of kitchen
  • Screenshot of a website page from Hotel Chocolat displaying Christmas chocolate gift boxes with options and prices, including The Classic Cabinet and The Chocolatier's Table.
  • Screenshot of a blog post about childhood asthma from The Clinica ASCOT website, with a highlighted text at the bottom that says 'Keyword Optimised Blog Content' on a multicolored background.
  • A blue and white branding agency landing page for a Bristol-based design business, with a call to action button labeled 'Work with us' and a phone number.
  • Screenshot of a couples escapes landing page with large photo header with a copper bath
  • landing page copy with left right photo blocks showcasing accommodation features
  • left right photo blocks showing hamper and champagne flutes with website copy for romantic escapes
  • beauty advent calendar blog with large header showcasing beauty products and text underneath

Specialisms

Subjects/Industries*

  • Fashion & Beauty

  • Interior Design

  • Food / Hospitality

  • Health & Wellness

  • Digital Marketing

  • Coaching & Mentorship

TOV

  • Gen Z / Millennial

  • Conversational

  • High-End / Luxe

  • Minimalist

  • Aspirational / Empowering

  • Playful

  • Professional

*These are areas I know inside out, but I enjoy tackling other projects too. Have something different in mind? Don’t hesitate to reach out.