AFFORDABLE MONTHLy blog content FOR HEART-LED BUSINESSES & ETHICAL ENTREPRENEURS

GET SEO CONTENT WITH A HUMAN TOUCH

is blog content a waste of time?


Only if it's written for algorithms instead of real people

Far too many blogs are created to rank, not be read. I’m not saying SEO isn’t important – it plays a big part in getting us found in the first place. But if we’re asking others to trust our content, surely it should hold up once they land on the page?

TAKE A PEEK AT MY PORTFOLIO

my go-to ingredients for blogs with serious ‘stay-on-page’ appeal ↓

An engaging, on-brand TOV ✷ Well-researched topics ✷ Easy-to-digest language ✷ Relevant keywords ✷ An intuitive structure ✷ FAQs or quick summaries for snippets ✷ Sources clients trust ✷ Natural-sounding headers and anchor text ✷ Internal and external links ✷ Instinctive rhythm and flow ✷ A human brain!

Get inspired…

Advice & HOW-TO GUIDES ✐

Guides are a must for passing on knowledge and skills.

Provide clear solutions to common queries like: ‘How do I do XXX?’ or ‘What’s the difference between topic A and topic B?’ These nifty explainers are traffic magnets, and when written with thought and care, they bring people back.

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listicles ✐

Love exploring the best new films or movies? If so, you’ve probably seen a listicle before.

They’re those super skimmable numbered articles that help you dive straight into a topic and get the info you need, fast. Listicles are great for breaking stuff up into digestible chunks or sharing lots of links to other pages. Search engines love them, so they’re perfect for building trust!

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thought-leadership articles ✐

Expert in your field? You’re bound to have some hot takes. Thought-leadership articles give you the chance to express your views on current events or challenge conventional wisdom in your industry. If you want to build a rep online for talking the talk and walking the walk, this is the way to do it!

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enjoy RANKABILITY AND READABILITY ✷ why choose one?

wondering if we’re a match?

see MY Specialisms ↓

Charity & Social Impact ✷ Interior Design ✷ Retail & Hospitality ✷ Holistic Healthcare ✷ Lifestyle & Wellness ✷ Neurodiversity & Mental Health ✷ Digital Marketing  ✷ Coaching & Mentorship

Kind words from clients

  • "Working with Maddie over the past few years has been an absolute pleasure. She has an incredible ability to capture the essence of all seven of our unique properties — showcasing each one beautifully and highlighting its individuality, which isn’t an easy task. Her attention to detail is unmatched, and her creative content truly stands out. Beyond her talent, her wonderful personality shines through in everything she does — she just gets it! And that’s what we love."

    Sharon Malone – Manager, Walnut Barn Estate

  • "I would highly recommend working with Maddie. She is professional in all that she does and always delivers on time and to a high standard. She is extremely proactive and creative with suggestions and advice to support your business and is someone I value and trust. On top of that, she is so lovely to work with."

    Natalie Read – Author/Counsellor, Being Human by Natalie Read

  • “Maddie has been an absolute joy to work with throughout the campaign. She took the time to fully understand each client’s brand and tone of voice, consistently delivering flawless, high-quality content. Maddie has shown incredible flexibility and professionalism, always handling tight deadlines with ease and positivity. It’s been a pleasure collaborating with her on both a professional and personal level, and I truly hope our paths cross again in the future.”

    Bradley Burnham – Agency Manager, NMG

  • "Working with Madeleine has been nothing short of a delight. Not only is she an exceptional copywriter, she’s extremely responsive, flexible, and manages to deliver on the most difficult of briefs. I wholeheartedly recommend her to anyone looking for a good copywriter."

    Chaten Parmar – Creative Director, Concept Store

  • "I regularly assign work to Maddie and consistently trust her to deliver copy that meets – and often exceeds – the high standards our clients expect. Her deep understanding of SEO principles, ability to adapt to TOV guidelines, and genuine care for the quality of her work make her an invaluable partner."

    Oliver Badcock – Head of Agency, NMG

  • "Maddie is simply great! She gets customer needs, and the need to produce work that we are all truly passionate about. In my time working with her, nothing was ever too much to ask, and she was always refreshingly honest with her feedback, ideas and ways in which we could improve deliverables. Her content writing abilities are second to none. If you need a fantastic, honest and passionate copywriter that can also WOW your clients through her additional social media, graphic design and SEO skills, then look no further than Maddie!"

    Rich O’Brien – CEO, Flex

  • "Maddie was a pleasure to work with and highly skilled in creative writing! She created my website copy from scratch, shaping and structuring it into a captivating narrative that perfectly fit the identity of my brand."

    Lana Thew – Designer/Founder, Studio Crush

  • "I hired Maddie to create some event flyers and brochures for my jewellery pop ups. She is a creative thinker with lots of great ideas. She was able to quickly grasp my brand tone of voice, and she has a sharp eye for crafting catchy tag lines and product descriptions. I look forward to working together again."

    Susie Sek - Founder, Sek Jewellery

  • "Maddie has been producing my newsletter copy and product descriptions for a while now, and I wouldn't trust anyone else. She is incredibly careful, creative and conscientious in her approach to writing, and is an absolute joy to work with."

    Pat E – Owner, RBG Clothing

  • "I have loved every moment of working alongside Maddie. She is a true professional that works incredibly hard and produces thought provoking, extremely well researched content for an array of channels."

    Astra Baker – CMO, Newicon

come and say hi!

You need not be bogged down by the blogosphere. Reach out for a helping hand. 🤝

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