MY work

Browse the copy and content samples below to get a feel for my writing. If you’re after something specific or want me to demonstrate a particular style, email me: madeleine.zapletal@mzcopy.co.uk

copywriting sample – campaign web
A marketing flyer for Sek jewelry featuring images of hand jewelry, a necklace, and rings, promoting ethical, handmade Balinese jewelry with a message about giving and fair trade.
A flyer for Sek Jewelry featuring the company logo, established in 2019, with the slogan "Rare gifts. Real impact." and website and social media handles. The flyer has a beige background with a subtle shadow and is marked as "Campaign Print Copy for
Magazine cover featuring interior living spaces with colorful furniture and artwork, titled 'Let's Get Loud' with a subtitle about designer-approved maximalist living spaces.
beauty/skincare copy
Promotional email about Lowdown's 2024 skincare advent calendar featuring skincare products, with a tag indicating it is a limited edition worth £537, and text about discovering 25 days of skincare joy and product highlights.
Email promoting a skincare advent calendar, with details about contents, a chance to win prizes, and discovering 25 days of skincare products, featuring bold headline and colorful blurred background.
Photograph of a product webpage showcasing the instax WIDE Evo camera, with an image of the camera and a close-up of a person holding it. The webpage emphasizes the camera's creative features and includes a price of £319.99 with an 'Add to basket' bu
Product page for the instax WIDE Evo hybrid instant camera, priced at £319.99, with a yellow 'Add to basket' button and estimated delivery within 4 days. Includes product description emphasizing wide-angle lens and stylish design.
Screenshot of a blog article titled "Why Stone Worktops are Always on Trend" explaining the timeless appeal of natural stone materials like marble and granite for worktops and discussing current kitchen trends. The page header includes contact inform
Playful campaign copy for Hotel Chocolat
Homepage of Walnut Barn Estate featuring an indoor outdoor space with a wooden bathtub, modern furniture, and green surroundings, promoting retreats and getaways.
A webpage showcasing a luxury estate rental, featuring a wooden bathtub on a wooden deck with greenery outside, and text about holiday lets and property details.
landing page optimised web copy
A blog article titled 'Thoughtful Mother’s Day Skincare Gifts For Every Kind Of Mum' with a photo of a woman and a young girl sharing a tender moment at a flower shop, holding a bouquet of flowers. The article discusses skincare gifts for moms, with
A holiday-themed page with a header photo of various chocolate gift boxes, topped with a headline about luxurious chocolate gifts for Black Friday, followed by a detailed list of gift ideas and recommendations.
A magazine or newspaper page with an article titled 'From wedding bells to peaceful escapes' about Walnut Barn Estate, a rural wedding and event venue, featuring a landscape photo with a sunset or sunrise over green fields.
Screenshot of an entertainment article about Sabrina Carpenter from a website called poptales, dated May 15, 2024, at 8:22 AM, featuring a cartoon image of Sabrina Carpenter with long blonde hair and wearing a black top, with a purple and pastel back
Red webpage background of a photo booth company's landing page with white and purple text promoting their services and pricing.
A colorful webpage for 'Photo booths 4u' features icons and text promoting party photo booths, easy setup, and free delivery, with a section titled 'Why We're Different' explaining no police and affordable entertainment, along with a purple button fo
Playful campaign copy for Hotel Chocolat
Playful campaign copy for Hotel Chocolat
A webpage with a header image of an apricot tree with ripe apricots, followed by a text section titled 'Where It All Started' discussing a farm in Hutton, Somerset. The page has a green button at the bottom labeled 'About Page Copy'.
fashion campaign blog content