Brand Creative & Strategy
Need fresh eyes on your current branding? Maybe you’re building something from scratch and want to give it the best chance of success. The finer details are where good brands become great ones. Follow a solid creative strategy to make sure nothing gets lost in translation.
everything you need to Create with purpose
GET An affordable, ready-to-use creative strategy GUIDE THAT CAN BE SHARED WITH ANY DESIGNER, dev, photographer, MARKETING TEAM OR AD SPECIALIST from day one. USE IT TO:
Get clear on your brand identity
Understand the areas of your branding that aren’t quite connecting with customers
Align your designer, photographer, marketers and dev team from day one
Nail down a TOV that shows ‘you mean business’
Understand how your audience actually thinks and acts
Identify reasons for lost leads
Learn about SEO & marketing best practices
Future-proof your brand
CREATIVE STRATEGY & BRAND VOICE support FOR:
Creative Companies ✷ Solo Business Owners ✷ Freelancers ✷ Marketing Agencies ✷ Hospitality Teams ✷ E-commerce Companies ✷ Wellbeing Specialists ✷ Photographers ✷ Interior Design Firms ✷ Charities ✷ Healthcare Businesses ✷ Beauty Brands ✷ Fashion Brands ✷ Authors & Lifestyle Coaches
one-off creative STRATEGY PACKAGEs
Find a package that best fits your brand needs. Not sure which is right for you? Ping me a message, and I’d be happy to provide more info.
now we’re talkin’ £285
Bespoke bRAND TONE OF VOICE
Best for: Business owners struggling to find their words or teams needing a go-to writing guide
What You Get:
Creative Consult: A 45-min Google Meet or Zoom call to get to know each other and discuss your brand TOV vision.
Quick-Fire Voice Questionnaire: An easy-fill digital questionnaire designed to refine your brand mission and find words that sound like you.
Custom Brand Voice Manual, Including:
Your brand persona & values
A ‘big brand vocabulary bank’
Guidance for using AI/LLMs
Grammar & punctuation pointers
Handy copy & content resources
Lots of helpful TOV examples to showcase your brand voice in action
make it slick £445
digital Audit & Creative refresh
Best for: Brands that feel ‘dated’, ‘out of touch’ or have a site that isn't converting
What You Get:
Creative Consult: A 45-min Google Meet or Zoom call to get to know each other and discuss brand goals/possible pain points.
Full Creative Audit: A full-scale audit of your website and/or socials. Focusing on style, tone, visuals and user experience with actionable quick wins and general SEO suggestions.
Brand Moodboard: A curated visual direction (imagery, textures, aesthetic) to guide future designers or marketing teams.
Condensed Tone of Voice (TOV) Handbook: A quick-read TOV ‘cheat sheet’ for immediate messaging alignment.
All-In-One PDF Guide: All the above, handily formatted into an easy-read PDF guide that you can use to take your next steps.
The ‘brand daddy’ £665
complete custom MIX-N-MATCH creative strategy
Best for: Fresh businesses, startups and freelancers or existing brands who need a more comprehensive/custom strategy to reflect a change in direction
What You Get:
Creative Consult: A 60-min Google Meet or Zoom call to discuss what your business is about, what your goals are and your ideal vision for your brand.
PLUS:
Your own choice of focus areas…
Mix & Match Examples
Visual Direction: Moodboarding and aesthetic ideas to guide designers and web developers.
Creative Audit: A full-scale audit of any website and/or social pages. Focusing on style, tone, visuals and user experience with actionable quick wins and general SEO suggestions.
Brand Voice: A full-length custom TOV guide tailored to a specific launch or platform.
Market Positioning: Competitor analysis exploring ways to sound and look different from everyone else in your market.
Content Suggestions: A shortlist of ‘easy win’ content ideas for your chosen platforms.
All-In-One PDF Guide: A combination of the above, handily formatted into an easy-read PDF guide that you can use to take your next steps.
WhY WORK WITH ME?
I bring…
I’ve worked in sales, had my own successful online clothing store, been part of a busy marketing team and currently run my own copywriting business. Not only am I endlessly fascinated by consumer behaviour and why people buy, but I’ve also seen first-hand what works and what doesn’t.
Lived Experience
The words you use. The font you choose. The background colour of your product images. All of it matters. While it might sound cheesy or clichéd, you’re not just selling a product or service; you’re selling a lifestyle. I use creativity to connect with that.
Respect for the Creative Process
It’s important that my services are accessible. I won’t overcharge you or try to rinse you for every penny. Whether you’re a small startup or a bit more established, I try to price fairly. I want you to come away feeling good about where your money went.
Fair Pricing
dig a little deeper…
Have a burning question about branding? Use the form below to find out more about my copywriting services or pick my brains about strategy.
